After years working for some of the biggest names in sports and culture, I found myself craving something different — more time outside, more movement, and more meaning in my day-to-day. A quick 36-hour surf & trails trip — hiking part of the PCT, camping under the stars, and paddling out at sunrise — reminded me how alive I feel when I’m outdoors and in motion. It also inspired me to do something new.

The first product idea for WoBe came after frustration trying to find a functional good looking sun hat and a realization: most outdoor hats are either too frumpy for active movement, lack full sun protection or just don't look great on you. I didn’t want to choose between performance and style. So I decided to create something new — gear that moves with you, looks good doing it, and empowers you to enjoy the outdoors.

WoBe is about more than headwear. It’s about blending innovation with fun — built for those who enjoy being on the trail, in the water, or anywhere outside the four walls. We’re not chasing extremes or preaching self-optimization. We’re just making products with purpose and personality — gear that fills the gaps we’ve felt ourselves. This is just the beginning. I hope WoBe helps you get out, move more, and live well — wherever your day takes you.